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Rachael Lee / Selected marketing work
QQ Nails & Spa
Seasonal campaigns, influencer partnerships, and local marketing across 41+ store locations.
Print, email, and campaign materials
Selected touchpoints connecting campaign ideas with the customer experience in-store and online.
In-store poster
Campaign Posters, Menus & Signage
Create campaign posters, service menus, signage, and promotional materials for seasonal campaigns, new services, and location-specific offers across 41+ QQ Nails locations.
My contribution: Develop copy and layouts, adapt designs for different print formats, and coordinate pricing and promotional details with HQ and store managers.
Store Launch & Local Marketing
Launch Signage & Promotional Materials
Create A-frame posters, promotional window posters, business cards, and coupons to introduce new QQ Nails locations and support opening promotions.
My contribution: Develop copy and designs, coordinate location and promotional details with HQ and store managers, and prepare materials for print ahead of opening.
Newsletter
Email Marketing Campaigns
Create email newsletters and promotional campaigns featuring seasonal offers, new products and services, brand stories, and location-specific promotions.
My contribution: Develop copy and visuals, build and schedule emails in Zenoti, and coordinate campaign details with HQ and store managers.
Events & Partnerships
Event Coordination & Brand Collaborations
Coordinate events, pop-ups, and collaborations with brands, creative studios, cafés, and nonprofit organizations. Examples include Arete Studios x Velvet Co. pop-up, TikTok Summer Surge, café collaborations, and the Design Her Future workshop.
My contribution: Manage partner communication, coordinate event logistics, and develop promotional materials and content plans with HQ, store teams, and collaborators.
My role
I coordinate marketing across digital and in-store channels, working with HQ, store managers, creators, vendors, and community partners to bring campaigns to life.
My work includes campaign planning, content and creative materials, monthly influencer collaborations, new-location launch collateral, and performance reporting.
Campaign execution
Coordinate seasonal and local promotions across email/CRM, social, Google Business Profiles, paid LinkedIn, print, and in-store channels. For the 20th Anniversary campaign, develop materials and coordinate creator content and nonprofit co-promotions.
Influencer partnerships
Manage outreach, scheduling, briefs, content review, revisions, posting follow-up, asset tracking, and invoice coordination. Schedule creator visits for monthly product and location promotions alongside anniversary collaborations.
Local launches and reporting
Prepare signage, menus, grand-opening materials, and digital assets with managers and vendors. Compile monthly marketing recaps using social, advertising, promotional-code, and Google review data.
Selected marketing work / Music and entertainment
Studio PAV
Social & marketing campaigns and copywriting for international music tours.
My role
I coordinated social marketing for international music tours, connecting regional content calendars, promotional copy, creative production, and community engagement.
Working with marketing, design, and overseas artist-management teams, I helped move content from planning and approval to publishing across Instagram, X, Facebook, and TikTok.
Regional content calendars
Coordinated social media calendars across North America, Latin America, Europe, and APAC, keeping content delivery aligned with tour timelines.
Copywriting and publishing
Wrote organic and promotional tour copy aligned with campaign objectives and brand voice. Scheduled photos, videos, Reels, and Stories using Meta Business Suite.
Community engagement
Responded to comments and direct messages, supporting an active and responsive connection with fans across social channels.
Creative team coordination
Coordinated approvals and asset delivery with marketing, design, and overseas artist management. Assigned and tracked tasks for marketing interns and designers in Monday.com.
Social campaign highlights
Selected work from the Live Your K-pop Dream campaign, connecting tour promotion with fan participation.
LIVE YOUR KPOP DREAM CAMPAIGN
Copywriting across regional accounts
Wrote copy for 60+ social posts across Instagram, X, Facebook, and TikTok, including tour announcements, artist introductions, and fan-experience promotions.
Accounts: @studio_pav · @studiopaveurope · @studiopav_latam · @studiopav_apac · @kpopshowkase